The Indian proptech sector has just received a jolt of inspiration, as Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on Referrals Boost. The company, formerly known as Loyalie, has successfully redefined how real estate businesses leverage referrals and customer loyalty for exponential growth. This massive uptick is not only a revenue story—it’s a clear indicator of changing tides in customer-driven real estate technology.
As we unpack how Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on referrals boost, it becomes evident that B2B players in the real estate ecosystem are in a new era—one shaped by automation, trust, and brand-aligned community building. And for platforms like Bizinfopro, highlighting such growth stories is not just a news piece, but a signal to enterprises to rethink their tech partnerships and customer engagement models.
Referral-Led Growth Redefines Proptech Success
Reloy’s unique strategy lies in turning homeowners into loyal brand ambassadors. This year, as Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on referrals boost, it\\\\\\\’s clear that their customer lifecycle platform has achieved more than just adoption—it has ignited a movement in the Indian housing sector.
Unlike traditional customer relationship management tools, Reloy enables developers to capitalize on post-sale engagement. With the referral model embedded into their CRM, every happy homeowner becomes a potential lead generator. The scale of this model has proven immensely lucrative as the company helped over 3,00,000 homeowners across 100+ projects engage with real estate brands, bringing in consistent referral-driven business.
India’s Real Estate Loyalty Revolution
When we say Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on referrals boost, we are really looking at a deeper shift in Indian consumer behavior. Homebuyers are no longer passive recipients—they are active promoters when provided with seamless post-sales experiences.
Builders like Lodha, Shapoorji Pallonji, Mahindra Lifespaces, and Birla Estates have adopted Reloy’s platform to extend their relationships beyond transactions. Loyalty is no longer just a function of quality—it is now about digitally-enabled, emotionally-connected experiences. This has led to an increase in net promoter scores (NPS) across participating developers and higher closing rates for new sales through referrals.
Tech-Driven Trust: The Reloy Model
Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on referrals boost largely due to its commitment to digitized trust. The platform leverages automation, gamification, and reward systems that not only simplify the referral process but also personalize it at scale.
For example, once a customer buys a property, the platform keeps them engaged through milestone tracking, document management, home customization services, and community-building tools. At key touchpoints, customers are encouraged to refer friends or family and are rewarded in real-time—cutting down delays, confusion, or manual tracking.
This automation-first model has won over not just customers but also developers who now see technology as a profit center, not a cost.
Reloy’s Vision and FY25 Strategy
As Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on referrals boost, CEO Akhil Saraf stated that the company is well on its way to achieving ₹100 crore ARR by 2028. The roadmap focuses on scaling referral networks further, investing in AI-driven personalization, and deepening integrations with real estate CRMs and ERP platforms.
Another strategic goal includes expanding beyond top-tier developers and enabling mid-sized and regional players to adopt the referral-led model. This democratization of tech in real estate has the potential to trigger widespread transformation across the value chain.
Customer-Centric Technology Pays Off
Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on referrals boost thanks to its obsessive focus on customer-centricity. The platform’s success proves that businesses which prioritize seamless and rewarding customer journeys can unlock sustainable, repeatable, and high-margin growth.
By offering a branded experience for each developer while standardizing the backend engine, Reloy ensures that homeowners feel connected to the brand they purchased from—not just the platform. This subtle differentiation makes homeowners more likely to refer, return, and engage—driving continuous value for developers.
Enabling Builders to Think Beyond Sale
One of the more fascinating effects of this growth is the cultural shift among builders. With Reloy’s FY25 revenue soaring 60% to ₹28.5 Cr on referrals boost, many real estate companies have begun to establish customer experience teams, loyalty managers, and digital referral budgets—departments that were previously unheard of.
Reloy’s technology doesn’t just offer tools—it enables mindset change. Builders now understand that the real estate journey does not end at the sale. In fact, that’s where loyalty—and opportunity—truly begins.
Investor Backing and Strategic Partnerships
Another factor contributing to how Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on referrals boost is their impressive investor backing. With early-stage support from HDFC Capital, and recent follow-up from VCats, the company has been able to scale fast, maintain platform security, and hire top-tier talent.
Strategic partnerships with housing finance institutions, interior companies, and fintech players also enrich the homeowner ecosystem. This adds further value for developers, ensuring their brand remains in the customer’s life long after the handover.
Changing the B2B Landscape of Real Estate
Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on referrals boost, but the broader impact is on B2B transformation. Real estate developers are now treating technology providers as growth partners, not just vendors.
B2B platforms like Bizinfopro are central to this evolution—bringing visibility to the innovation stories reshaping entire industries. By covering such landmark successes, Bizinfopro enables enterprise decision-makers to stay ahead of the curve, access trusted insights, and identify technology partners that deliver quantifiable outcomes.
Lessons for Other B2B Businesses
The fact that Reloy’s FY25 revenue soars 60% to ₹28.5 Cr on referrals boost teaches B2B players across sectors a few critical lessons:
Trust is scalable if you have the right tech enabler.
Customer advocacy can replace traditional marketing when experience is seamless.
Post-sales engagement is a goldmine for long-term business growth.
Referral-led models aren’t limited to D2C—they can thrive in enterprise environments.
Automation and emotion can co-exist when platforms are built with empathy.
These principles are relevant not just to real estate, but to BFSI, retail, healthcare, logistics, and more—any sector where customers transition from buyers to loyal users.
Future Outlook: Reloy’s Continued Ascent
With Reloy’s FY25 revenue soaring 60% to ₹28.5 Cr on referrals boost, the proptech pioneer is set to become the default partner for post-sale customer engagement in India. As they expand into newer geographies, product verticals, and partnership models, developers of all sizes will be watching—and possibly joining—the referral revolution.
The message is loud and clear: Builders can no longer afford to ignore their customers after the sale. Loyalty is no longer a buzzword—it’s a proven revenue engine.
For decision-makers looking to future-proof their operations and tap into referral-led growth, platforms like Reloy offer the perfect mix of technology, strategy, and scale.
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