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WHAT IS GUEST BLOGGING? AND HOW IT’S IMPORTANT FOR YOUR BUSINESS

Word Blog written on the beach sand

As any inbound marketer knows, blogging is an essential tool to attract the right visitors to your website. If you’ve been blogging for a long time, you may have started toying with the idea of blogging as a guest.

If you have doubted this idea, we are here to inform you that you absolutely must.

What are guest blogs?

Guest blogs also called “Guest Posts,” try to write content for another company’s website. In general, guest bloggers write for similar blogs within their industry to:

Attract traffic to your website

You can make a successful try to Increase your domain authority by using external links to high authority domains.

Increase the credibility and notoriety of your brand, and

Build relationships with your peers in your industry.

Every time the Guest posting can prove beneficial for both Guest blogger and the website that hosts the guest content. In other words, guest blogging is a two-way thing that benefits both partners, so when you decide to get on the guest blogging train, you should consider posting guest blogger articles on your website.

Why are guest blogs relevant to your business?

Guest blogging offers several benefits to any business. By sharing your experience on other companies’ websites, you can establish yourself as an authority figure in your market, build relationships with other opinion leaders in your field, and expose your brand to a whole new audience.

Including guest posts on your blog will help you bring new perspectives and new content to your audience. We are all guilty of being trashed and tired of the same old stuff, so submitting guest articles is a great way to keep readers interested, not to mention the promotional boost that occurs when guest bloggers share their blogs with your network.

Many Guest bloggers get their content from other industry leaders. Even if you don’t have the resources to maintain a reasonable blogging rate, guest bloggers can deliver new content to their readers without much time and extra effort from your team.

How to get started with guest blogging?

Before getting started with guest blogging, make sure you understand what you want to gain from the guest blogging experience. Look for industry blogs from non-competing companies where you can give readers a real look.

Guest blogging is generally the right place to start for everyone. At New Breed, we write guest blogs primarily as part of our common marketing strategy. Guest blogging is also helpful to develop long term relationships with our other partners

In any case, research is essential for a successful blog.

No one can deny the fact that there is a lot of spam on the web. It is your job to make sure you don’t post on these types of blogs, or post spam on your blog.

Focus on finding writers in your niche, in your market, and is a respected business or experience. You must also accept what they say in your message and make sure the message matches your characters. If the content doesn’t match your business, people, or brand voice, guest blogging can have a quick and negative impact on your business.

Here are a few things to look for before proposing to the guest blog or vice versa:

Does this blog or blogger have a broad audience that posts comments, shares blogs with their networks, and interacts with content?

Do they have a Facebook or Twitter account where they regularly share their blog posts?

Do you have a high domain authority that would increase my SEO ranking?

Are your industry and experience complimentary to mine?

Pro tip: When searching for blogs to post, look for an industry-relevant keyword + “guest post,” “email us,” or something similar. If we take the example of inbound marketing, we can Google:

  • Inbound marketing looking for guest posts
  • Inbound marketing blogs for us.
  • Inbound Marketing Guest blogging
  • Inbound Marketing Guest posts
  • Inbound Marketing Guest Posting Guidelines

These keywords can help you to find relevant bloggers in the industry that are interested in your topic that you are writing and also accepting the Guest posts from other bloggers.

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