Here’s a question we get a lot from customers: What is a Guest Post? How is this different from an ordinary blog post? A guest post is an article written and published on someone else’s blog. When you write something on your blog, it’s just a “post,” but on someone else’s blog, the writer is a “guest.” Guest posts are valuable tools for reputation marketing for various reasons, such as mentioning your brand or populating the results of brand search queries. But most people use them to embed backlinks. However, guest messages are abused, and we will come back to this later in this article.
If you have found someone else’s site to blog, you are “the invited author.” We’ll assume you’re doing it right away, spread the word, and hope to get a link to one of your web properties.
You want to start. What do you need to know?
Here are some tips on how to write guest posts you should know. There is a lot of information on the internet about this, and we’ve included links to several great resources at the end of this article. But here are the quick and straightforward basics.
Essential things to remember about guest posts
- Guest posts must be well written. Search engines are starting to get tough, just like people.
- They must be on the subject. People want to read them for maximum value.
- People should want to share them through social media. Sharing increases readership.
- Outgoing links should be useful and relevant to the anchor text of the article on specific links.
Write a guest post article.
Almost anyone can write a guest post article, but few can write a perfect one that goes viral. You generally can’t “make” viral a post. But it doesn’t have to go viral. It just needs to be useful, on-topic, and well-written to drive traffic and link juice over time.
A good guest article is on the topic, relevant, and can have different lengths. Most guest post has between 500 and 1,000 words, but people say they should be much longer, more than 2,500 words. The data suggests that more content means that your website is likely to rank high in Google results.
Sometimes it pays to hire a professional to write guest articles, as it is essential to do so consistently. At least once a week, and who has time for that? Well we do
Suppose you belong to Import Export Business, and the search term you want to protect or improve is “Import Export Business.” In this case, you may have written articles to post on someone else’s blog, and these articles may have titles like these:
- The best advice for import and export companies
- Answers to the top ten import and export questions
- Import and export secrets revealed!
If you are an Import Export entrepreneur, these are particular (and compelling) titles for your niche. Remember that the purpose of a claim is to click on search results.
Embedding of relevant links
In each of these articles, you have the option of including a link to one of them. Let’s say these are the web addresses of three positive web results you want to promote. One of them is your website, and the other two are definitive existing articles about your business that already appear in search results, but not enough. Here is your list of links you want to promote.
How many links
Zero, if they are not relevant. But if they are relevant and useful for the article, you should put the correct number of links, and there is no definite number. The question is, will the link will improve the overall post if it cannot then you should remove it. Last but not least, always remember that quality is a crucial thing. Must focus on quality while writing guest posts as it will lead to better results and more traffic.