One of the things that small businesses and single entrepreneurs find challenging to generate additional monthly sales. There are many ways to increase your sales; one of the most crucial of those is Guest posting.
You can only have one product or several products and services, but you’re stuck. You don’t know what other things you can do.
You don’t want to exhaust your list by placing them over and over, and you also don’t always want to update your products.
When you’re looking to increase your sales, you can pool all of your resources and focus on your content marketing strategy.
Up to 61% of marketers agree that a solid content marketing strategy can help drive sales.
And although most content marketing efforts occur on your website with inbound marketing strategies, the useful publication is a valid source for acquiring new business.
What is the guest posting?
When you Guest post, you place your content on someone else’s site, usually for free. In exchange for your free content, you can promote your business, products, services, and social media profiles in your author’s biography (and sometimes in the body of your article).
By guest posting on other sites in your industry, you can position yourself as an authority, generate traffic, and create backlinks to your site.
Show off your expert knowledge.
Guest posting can help strengthen your authority in your niche, what you need when selling a product or service.
Let’s look at a great example of someone who has transcended different niches to end up helping creative people to do their work.
Over 2,000 people have taken its course, and it generates a 6-figure income.
But it didn’t start like that.
Initially a web designer for many years, before starting in the B2B space, he used publications to promote his vegan cook book, Eat Awesomely.
Reach a wider audience.
Traffic is an ongoing problem for any online small business owner, blogger, or entrepreneur.
The more traffic you have, the more likely you are to monetize your blog or increase your sales.
And while you can publish to specialized sites with little traffic, to get the most out of your content, it’s still a good idea to post to high-traffic authority sites.
And if you can get an interview, it’s even better!
Provides valuable backlinks
If the Guest post shows the authority in the niche and you are contributing to some popular or famous site, the author’s biography contains links to your website, and the products it can be viewed in thousands. These can be effective backlinks to help drive traffic to your site. When writing your author biography, keep the following three things in mind.
Make it remarkable
Your biography is the perfect place to rent your achievements. If your services have helped thousands of people, mention it; if it appeared on popular sites, please indicate them. Visitors who read your biography and do not know that you can assess their experience, their references, and vocation quickly.
It is specific
Your author’s biography should clearly state who you are and what you do. This is especially true for service companies.
Can be part of your sales funnel
For merchants and small businesses, the main reason for guest posting is to generate more traffic to their products and services.
Guest posting is a great way to introduce new audiences to your brand and business.
To maximize your chances of generating leads, make sure that every post you publish is part of your sales funnel.
Ideally, the process would look like this:
- The visitor reads the invited post.
- Click on the link of your author biography.
- Read your blog
- Subscribe to your list
- He markets them through a series of well-designed emails.
- Finally, they buy from you.
You can, of course, optimize your sales funnel in different ways, but in general, new readers want to know your brand and will often sign up for your list to market them more effectively.