If you are the one who is going to start Guest blogging here are 6 must follow strategies for you
Determine the goals of your guest blog
Before you start, your first task is to decide what your goal is for guest blogs. Knowing this goal in advance is essential in determining the right type of blog to submit guest articles. Usually, there are three main objectives for guest blogs.
- Position yourself as an authority and a name well known in the industry.
- Get exposure (traffic) to your website.
- Creation of backlinks for your website.
With the right kind of content on the best blogs, you can do all three. If you are trying to reach # 1 or # 2, you will want to find blogs of the right size and an engaged audience. If you are trying to enter number 3, you need to identify blogs with a persuasive root domain authority. You can view it for free using the SEOmoz toolbar, and there are also many other toolbars. Knowing your goals ahead of time will also help you decide which place is better for your guest post.
How to Find Blog Opportunities for You?
Right from the start, the first thing you’ll want to do is find opportunities for Guest posts. While looking for places to guest posts, your main goal is to find sites that fit your niche or industry better and can help you in the future. You are looking for blogs that meet the following criteria:
- The content should focus on your niche/industry.
- The audience of the blog will be interested in your post.
- The blog drew readers (articles were shared and commented on socially).
- The blog owner must be active on social networks (so you know that he will promote his work on his site).
You will want to find gardening blogs with an engaged audience of gardeners. The following information should help you find the right kind of guest posting opportunities.
Google is a great place, and one of the biggest platforms to start looking for guest posting opportunities. It is important to note that you can use any of the following keyword searches to find blogs that accept guest posts. Replace the keyword with keywords from your industry.
- Keyword “submit a guest post.”
- Keyword “guest message.”
- keyword “guest invited by”
- keyword “accept guest posts.”
- Keyword “guidelines for guest publications.”
These searches will lead you to the perfect place for the better guidelines, a guest post submission page, or actual guest posts from other authors.
Do you know a prolific guest blogger in your industry? If you read enough blogs in your industry, these will be the names that you will repeatedly see when writing content for others. Using Google search, find the names of prolific guest bloggers in your industry and the phrase “invited by.” This will reveal all of the sites that these guest bloggers have posted on. They should also be the right places for guest posts. An advantage will be if you know a guest blogger in your area who can introduce you to the owners of the blogs on which they have posted guests.
If you (or your online marketing agency) have already done a backlink analysis of a competitor while working on your SEO campaign, one or more of your competitors are likely to have backlinks from guest posts who they did. You can see your competitors’ backlinks and detect the blogs they wrote for if you have access to tools like Open Site Explorer. Otherwise, you can do a Google search for the link: domain.com -domain.com “guest post” (replacing domain.com with your competitor’s domain), which should reveal the sites for which a competitor has written.
Many bloggers and guest posters will share their latest articles as guests on social media. Since Twitter is the easiest to find, you should try running a Twitter search for the keyword “guest post” to get the latest tweets about guest messages in your area. Just follow the links to see which blogs accept guest posts.